letslivehere is proud to announce its collaboration with “alcohol awareness week 2009″ a government initiative that seeks to promote an ethical image about drinking alcohol responsibly. The scheme aims to help people become aware of their recommended drinking allowance and the health problems that can coincide with excessive drinking behaviour. Lets live here is excited to be able to provide the scheme with a venue for filming a production for an advertisement that is to be part of this year’s national campaign. letslivehere offered a selection of properties for the filming and the crew opted for a stunning six bed Victorian home based in the heart of Heaton, Newcastle.
The awareness campaign was chosen to be located within Newcastle over a host of other locations for this year’s event. Balance north east, the company sponsoring the production is the “UKs first regional alcohol office”. Balance utilise PCTs, police, local government and other agencies and stakeholders to promote the positive message of this years event.
Peter Robson, marketing manager of letslivehere gave his views on letslivehere participation. “letslivehere recognise the importance of alcohol awareness week; we have a social responsibility to educate our tenants and the wider community to the dangers of alcohol abuse”. The vocal point of the balances advert is to demonstrate how alcohol can directly affect family life and how drink can create dysfunctional relationships between parents and their children.
Becki Naylor, manager of letslivehere was thrilled with the contribution made by the business to the advertisement. “We are always willing to help out in any way we can to campaigns that need our support, letslivehere brand values look to uphold ethical practice and the values that alcohol awareness week raises in their campaign is of a great importance to our community” Alcohol awareness week runs from 4th-10th of October 2009, the message of the campaign for this year is “get more out of”, by making minor changes to drinking behaviour you can get more out of family life, activities and personal relationships. The campaign is to appear on national television and will be airing in the coming weeks.
Tags: alcohol awareness week, event, filming, government, heaton
